Van Kampen Brand U: VKBrandU.com

Van Kampen Investments created Brand U for the support of its vast network of investment managers and brokers. Termed the "Business School of Branding," the site uses University metaphors-course/graduation/alumni-to teach financial advisors how to develop their personal brand, carve out a unique market position and create fiercely loyal relationships. In addition to completely re-skinning the site, Streng created a secure client log-in and extensive survey form tools.