Chicago Rush Arena Football: ChicagoRush.com
The Chicago Rush Arena Football Team contacted Streng to help them create a digital brand and digital media strategy for reaching more fans and ultimately selling more season tickets. Through the redevelopment of their website, improvements to their online store and the creation of HTML eBlast templates, Streng was able to help the Rush realize web traffic gains from roughly 5,000 visits per month to an average of 1800 visitors per day. The website combined with the HTML eBlasts cultivated an e-newsletter subscription base of over 10,000 subscribers. In a league that operated too deeply in the red, the Chicago Rush was one of few real success stories.