Wallace Direct Mail Campaign

Wallace is a direct marketing print specialist that outsourced creative to Streng Design for a new direct mail product promotion. The piece we developed was a multi-fold direct mail card that highlighted specific new "decoder" capabilities to Wallace's current and prospective clients. The decoder is a circular, semi-transparent game piece that was affixed with gum adhesive to the inside of the folded piece and visible from the cover through a die cut circle. The recipient visits a specific web page and places the decoder over the specified area, making visible the secret code that lets them know what they've won. The decoder was an effective and interesting way to drive customers to the Wallace website, while simultaneously selling the client on the technology for their own use.