Q Center Creative Advertising Campaign
The Q Center selected Streng to be its creative advertising agency for a new campaign that focused on the benefits of selecting the Q Center for professional training and conference needs. 'We already do that, and we do it in-house' was the overarching brand message throughout all materials. The campaign increased awareness of the Q Center service offerings with a specific call to action for booking information. By the close of the campaign bookings for the following calendar year were at nearly 100% capacity, a substantial increase from the previous year.