Floorguard

Floorguard came to Streng with a logo identity already in place, but with something of a void when it came to a graphically coherent brand. Beginning with minor updates to the logo itself, Streng went on to create an entire graphic identity that focuses on Floorguard's ability to turn a workaday garage into an attractive and vital hub of storage and family activity. Photo-heavy brochures, catalogs and ads allow the user to be sold on what a highly finished, stain-resistant, well-organized garage can do to improve their standard of living.