BST Shark

BST Pro Mark® is the world leader in video inspection systems, with clients in over 70 countries. The Shark, one of BST's flagship products, is a powerful defect detection and management tool for narrow web applications. BST chose the Shark name for its sleek, powerful and single-minded associations and called upon Streng Design to brand the new product for introduction and promotion. Starting with the logo mark, Streng went on to produce press releases, a testimonial website and an html email campaign to introduce the new product to the industry. This was followed quickly by brochures and an extensive PowerPoint presentation, which included video clips and testimonials from industry insiders.