BST Pro Mark® Genius Launch

BST manufactures process control systems for web presses. Streng Design has been designing ads, brochures, presentations and eBlasts for BST for more than ten years. We've assisted in the launch of a number of their innovative products, most notably the BST Genius, the world's first all digital web inspection and management system. Starting with the new Genius logo mark, Streng went on to design the user interface, followed quickly by informational brochures and a direct mail campaign. Prospective buyers were sent four consecutive direct mail packages, including posters and ad specialty gifts, all combining to fortify the Genius brand name: "It doesn't take a (Brain Surgeon / Rocket Scientist / Nuclear Physicist), but it does take a Genius."